Revenue Generation

Gold Logo Interactive services can generate revenue through advertising, sponsorship and return-path transactions. In addition, viewers who enjoy the richer entertainment and information experience are more likely to remain loyal to the channel, reducing churn.

Using Gold, longform advertising material can be created to back up TV ads. This can be switched in and out of the broadcast stream as required. Compelling information services can be used as the basis for advertising content in the form of logos and images which lead the viewer to more content while still remaining on the same channel.

Calls to action including SMS and return path transactions also create revenue, and with Gold you can add these at will without having to pay extra for application modification.

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